{"id":9180,"date":"2014-10-28T21:09:37","date_gmt":"2014-10-28T21:09:37","guid":{"rendered":"https:\/\/2014-ca.mallorca.wordcamp.org\/?p=9180"},"modified":"2014-10-29T10:09:56","modified_gmt":"2014-10-29T10:09:56","slug":"melia-wordpress-appengine","status":"publish","type":"post","link":"https:\/\/mallorca.wordcamp.org\/2014-ca\/melia-wordpress-appengine\/","title":{"rendered":"Cas d&#8217;estudi de Melia Hotels International: WordPress com a AppEngine"},"content":{"rendered":"<p>D&#8217;acord, WordPress \u00e9s un CMS (Content Manager System o Gestor de Continguts) per crear llocs web (a m\u00e9s de blogs). Dit d&#8217;una altra manera: WordPress \u00e9s un sistema que permet gestionar el contingut que publicam i els usuaris que poden utilitzar-lo, com tamb\u00e9 molts d&#8217;altres par\u00e0metres que necessiten ser administrats en una p\u00e0gina web o blog.<\/p>\n<p><strong>Per\u00f2, qu\u00e8 \u00e9s aix\u00f2 de &#8220;WordPress com a AppEngine&#8221;?<\/strong><\/p>\n<p>\u00c9s usar WordPress per gestionar una altra cosa que no siguin ni llocs web ni blogs. En concret, WordPress es pot utilitzar com a <em>back-end<\/em> d&#8217;aplicacions que s\u00f3n executades en altres sistemes com, per exemple, p\u00e0gines de Facebook, aplicacions m\u00f2bils o interacci\u00f3 amb altres plataformes. Aquest \u00e9s el cas de Melia Hotels International. \u00c9s cert que no \u00e9s una cosa gaire com\u00fa, per\u00f2 s\u00ed que s&#8217;utilitza sovint, ja que \u00e9s una manera de mantenir la inversi\u00f3 en desenvolupament relativament baixa en comparaci\u00f3 a qu\u00e8 ens constaria un desenvolupament des de zero i a mida.<\/p>\n<p>Per il\u00b7lustrar aquesta manera d&#8217;usar WordPress, en la WordCamp Mallorca 2014 podrem sentir en primer persona un cas d&#8217;estudi molt potent i original: els concursos en xarxes socials que realitza Melia Hotels International.<\/p>\n<p><a title=\"Marco Fant\u00f3n\" href=\"http:\/\/es.2014.mallorca.wordcamp.org\/speaker\/marco-fanton\/\">Marco Fant\u00f3n<\/a>, director de Social Media de Melia Hotels International ens explicar\u00e0 com, des de la seva empresa, utilitzen d&#8217;una manera innovadora WordPress com a AppEngine. Han creat una plataforma basada en <a href=\"http:\/\/codex.wordpress.org\/Create_A_Network\" target=\"_blank\">WordPress Multisite <\/a>que permet crear concursos en forma d&#8217;apps socials per als seus clients, interactuar amb ells i premiar-los per la seva fidelitat.<\/p>\n<p>Crear campanyes utilitzant webapps basades en WordPress i arribar als usuaris per mitj\u00e0 de Facebook, Twitter, Google+ i Instagram tamb\u00e9 \u00e9s possible, i Marco Fanton ens contar\u00e0 com ho fan a la cadena hotelera, una de les m\u00e9s importants del m\u00f3n.<\/p>\n<p>En aquesta galeria podeu veure el resultat d&#8217;all\u00f2 que gestiona el desenvolupament de WordPress de Melia Hotels International:<\/p>\n<div id='gallery-1' class='gallery galleryid-9180 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/mallorca.wordcamp.org\/2014-ca\/files\/2014\/10\/1-Melia\u0301-Selfie-Rio-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/mallorca.wordcamp.org\/2014-ca\/files\/2014\/10\/Welcome_holidays_2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>D&#8217;acord, WordPress \u00e9s un CMS (Content Manager System o Gestor de Continguts) per crear llocs web (a m\u00e9s de blogs). Dit d&#8217;una altra manera: WordPress \u00e9s un sistema que permet gestionar el contingut que publicam i els usuaris que poden utilitzar-lo, com tamb\u00e9 molts d&#8217;altres par\u00e0metres que necessiten ser administrats en una p\u00e0gina web o &hellip; <a href=\"https:\/\/mallorca.wordcamp.org\/2014-ca\/melia-wordpress-appengine\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Cas d&#8217;estudi de Melia Hotels International: WordPress com a AppEngine<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14045476,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[388246],"tags":[407166,406982,297,406731,10656],"class_list":["post-9180","post","type-post","status-publish","format-standard","hentry","category-noticies","tag-app","tag-appengine","tag-facebook","tag-melia","tag-ponente"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4mS43-2o4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/posts\/9180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/users\/14045476"}],"replies":[{"embeddable":true,"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/comments?post=9180"}],"version-history":[{"count":5,"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/posts\/9180\/revisions"}],"predecessor-version":[{"id":9190,"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/posts\/9180\/revisions\/9190"}],"wp:attachment":[{"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/media?parent=9180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/categories?post=9180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mallorca.wordcamp.org\/2014-ca\/wp-json\/wp\/v2\/tags?post=9180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}